Target has announced that it will be making significant changes following backlash from right-wing media regarding its Pride Month merchandise. The retail giant told The Daily Beast it was pulling some items from its stores and making a number of other changes. Some Pride screens featured by right-wing internet personalities attacks have already been removed from stores. The conservatives in question were reportedly offended by the offer of “tuck-friendly” swimwear and went so far as to call the company’s CEO a “perverted trainer”. Target wouldn’t go into detail about the specific products that would be removed or what exactly would be changed, but a spokesperson said, “Since the introduction of this year’s collection, we have experienced threats affecting the our team members’ sense of safety and well-being at work….Given these unstable circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most confrontational behaviors. Target said that despite the retirement of Pride-positive merchandise, “our goal now is to move forward with our continued commitment to the LGBTQIA+ community and stand by them as we celebrate the month of pride and throughout the year”.
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